Toolkits

IcountNM Toolkits & Resources

2020 Census Toolkit

This toolkit contains resources for anyone conducting census outreach and awareness efforts in the state. Use these materials to activate your community to complete their census.

Nonprofit Toolkit

We partnered with NM Counts 2020 to create a nonprofit-specific toolkit with the most commonly requested outreach materials. Any nonprofit or CBO is welcome to use these promote the 2020 Census.

Census Outreach Alternatives during COVID-19

The health and safety of everyone living in New Mexico is of the utmost importance in the midst of the COVID-19 outbreak.

Spanish-Language Toolkit

This toolkit has outreach materials available in Spanish. Any organization promoting the census is encouraged to download and print these materials. 

Faith-Based Toolkit

We’ve put together a faith-based toolkit with materials that faith leaders and community members conducting census outreach can use. 

Table of Contents

iCountNM Resources

Includes links to find read-to-use census outreach materials as well as a contact list of iCountNM team members.

2020 Census Talking Points

A multi-page document with more detail on the reason, important and context of filling out the census.

2020 Census 101

A 1-page document explaining the What, Who, Where, When and How questions of the 2020 Census. It’s a universal handout for any type of community

Sample Employee Email Message

An Example of an email message for companies to send out to their employee about the importance of filling out the census with instructions on how to fill it out.

Sample Text Messages

Samples of text messages encouraging people to fill out the census with instructions on how to create your own.

Social Media Guide for a Complete Count

A guide for creating social media content to promote the census with examples and tips on how to shoot your own videos.

Radio Scripts

Sample English and Spanish radio scripts that are ready to record using local community voices.

Hard-to-Count (HTC) Census Outreach Best Practices Guide

Best practices for census outreach to HTC communities compiled by the Minority, Vulnerable and Underrepresented Communities Subcommittee

Outreach Alternatives during COVID-19

In response to COVID-19, we’ve put together some ideas on how to pivot your census outreach tactics.

Digital Ads 160x160

Digital Skyscraper Ads

Digital Ads 800x800

Square Ads

Posters

19 Poster Layouts both Vertical and Lanscape (11×17)

Important Dates

Mostly importantly, encourage your community to respond to the census online beginning March 12, 2020.

LEARN MORE

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Get Counted

If you live in the United States, you are required by law to participate in the 2020 count, even if you recently completed another survey from the Census Bureau.

LEARN MORE

v

Spread the Word

Make sure you like us, friend us, follow us and share us with your friends and family. Let's work together to ensure every New Mexican is counted in the 2020 Census!

 

How Can I Help

Achieving a complete and accurate count of all New Mexicans, requires the participation and collaboration of all New Mexicans, including partners at the state, tribal, and local level to count everyone once, only once, and in the right place.

LEARN MORE

Countdown to Census Day

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Get Counted

If you live in the United States, you are required by law to participate in the 2020 count, even if you recently completed another survey from the Census Bureau. 

How Can I Help

Achieving a complete and accurate count of all New Mexicans, requires the participation and collaboration of all New Mexicans to count everyone once, only once, and in the right place.

v

Spread the Word

Make sure you like us, friend us, follow us and share us with your friends and family. Let's work together to ensure every New Mexican is counted in the 2020 Census!

 

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