Toolkits
IcountNM Toolkits & Resources
2020 Census Toolkit
This toolkit contains resources for anyone conducting census outreach and awareness efforts in the state. These materials are intended for community organizers, complete count committees, nonprofits, engaged businesses, and others to use to activate their community to complete their census.
Nonprofit Toolkit
We partnered with NM Counts 2020 to create a nonprofit-specific toolkit with the most commonly requested outreach materials. Any nonprofit or CBO is welcome to use these promote the 2020 Census.
Census Outreach Alternatives during COVID-19
The health and safety of everyone living in New Mexico is of the utmost importance in the midst of the COVID-19 outbreak.
Faith-Based Toolkit
We’ve put together a faith-based toolkit with materials that faith leaders and community members conducting census outreach can use.
Table of Contents
iCountNM Resources
Includes links to find read-to-use census outreach materials as well as a contact list of iCountNM team members.
2020 Census Talking Points
A multi-page document with more detail on the reason, important and context of filling out the census.
2020 Census 101
A 1-page document explaining the What, Who, Where, When and How questions of the 2020 Census. It’s a universal handout for any type of community
Sample Employee Email Message
An Example of an email message for companies to send out to their employee about the importance of filling out the census with instructions on how to fill it out.
Sample Text Messages
Samples of text messages encouraging people to fill out the census with instructions on how to create your own.
Social Media Guide for a Complete Count
A guide for creating social media content to promote the census with examples and tips on how to shoot your own videos.
Radio Scripts
Sample English and Spanish radio scripts that are ready to record using local community voices.
Hard-to-Count (HTC) Census Outreach Best Practices Guide
Best practices for census outreach to HTC communities compiled by the Minority, Vulnerable and Underrepresented Communities Subcommittee
Outreach Alternatives during COVID-19
In response to COVID-19, we’ve put together some ideas on how to pivot your census outreach tactics.
Digital Ads 160x160
Digital Skyscraper Ads
Digital Ads 800x800
Square Ads
Posters
19 Poster Layouts both Vertical and Lanscape (11×17)
Important Dates
Mostly importantly, encourage your community to respond to the census online beginning March 12, 2020.
Get Counted
If you live in the United States, you are required by law to participate in the 2020 count, even if you recently completed another survey from the Census Bureau.
Spread the Word
Make sure you like us, friend us, follow us and share us with your friends and family. Let's work together to ensure every New Mexican is counted in the 2020 Census!
How Can I Help
Achieving a complete and accurate count of all New Mexicans, requires the participation and collaboration of all New Mexicans, including partners at the state, tribal, and local level to count everyone once, only once, and in the right place.
Countdown to Census Day
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Get Counted
If you live in the United States, you are required by law to participate in the 2020 count, even if you recently completed another survey from the Census Bureau.
How Can I Help
Achieving a complete and accurate count of all New Mexicans, requires the participation and collaboration of all New Mexicans to count everyone once, only once, and in the right place.
Spread the Word
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